What Hogan costs, and who will actually tell you

Somebody searching this wants a number, and Hogan will not give them one. Not on its home page, not on the product pages for the HPI, the HDS, the MVPI or the HBRI, and not on any pricing page, because there is no pricing page. Every buyer path on hoganassessments.com ends at the same Contact Us form.

There is exactly one exception, and it is a good one: Hogan runs its own storefront at shop.hoganassessments.com, and that store publishes prices. It sells certification workshops. So the one figure Hogan puts in public is the cost of training a person to read the results, not the cost of testing anybody.

This page does what the search asks. Every Hogan price we could find that is actually published by somebody selling the thing, with the seller named and the date on it, followed by every unsourced figure in circulation and what it turns out to rest on. Everything below was read on 11 August 2026.

The one price Hogan publishes

On Hogan’s own store, on 11 August 2026:

• Hogan Assessments Certification, $3,050.00. Listed against sixteen dated 2026 workshops, running virtually and in person in New York. Hogan’s certification page describes the format as two days in person or four half-days virtually.
• Advanced Interpretation, $1,850.00. A second workshop, for people already certified.
• Advanced Feedback, $1,850.00. A third, on delivering the feedback conversation.

Performance Programs, which carries a Hogan distributor logo on its own workshop page, lists the same three figures in US dollars. Pixonality, Hogan’s Canadian distributor, lists certification at CAD $3,630 and each advanced workshop at CAD $2,200.

Note what that price does not include. It is a training fee. It buys one person the ability to interpret and debrief Hogan results. It does not buy the reports, which are charged per person assessed on top, from a distributor, at a price Hogan does not publish.

Why the number is missing

Hogan does not mostly sell to you. Its own partner page describes an International Distributor Network of “more than 40 distributors, operating in more than 50 countries”, plus a Global Partnership Network of “more than 200 partners in more than 60 countries”. Distributors set their own retail prices in their own currencies and add their own interpretation services on top.

A single published figure on hoganassessments.com would price a network Hogan does not control. That is a coherent commercial reason and not a scandal, and the same model runs through most of this category: Wonderlic publishes nothing either, and half the DISC market quotes only on request. What it means practically is that pricing Hogan means pricing a distributor, and which distributor you land on changes the number.

What Hogan actually sells

Four instruments, each measured and priced separately, in Hogan’s own words read on 11 August 2026.

The first three are the set usually meant by “a Hogan”. They are sold individually and as bundles, and the bundle you buy is most of what decides the bill.

What a Hogan assessment costs

Every figure above was read from the named seller’s own page on 11 August 2026: shop.hoganassessments.com for the certification and advanced workshop prices, hoganassessments.com for the four product pages and the partner network, performanceprograms.com for the US distributor workshop and Leadership Forecast prices, coachpathwayacademy.com for the standalone report prices, flipdcoaching.com for the second Leadership Forecast package, pixonality.com for the Canadian price list, and threefish.in for India. Prices move and exchange rates move, so treat the date as part of the number.

Four things in that table are worth pulling out.

The most complete Hogan price list in public is in Canadian dollars. Pixonality, which states it has been “an authorized Hogan distributor for more than 20 years”, publishes 59 Hogan products with a price on every one, from a CAD $67 Career or Safety report to a CAD $2,250 Team Report. Nothing on the US side comes close to that. If you want to see the shape of Hogan’s catalogue priced, you have to read it in a currency you are probably not buying in, from a distributor who cannot sell to you.

Certification is the entry price, and it is where the category charges. Three thousand and fifty dollars before anybody takes a test. That figure is public precisely because it is the one thing Hogan sells directly, and it is the number most likely to be missing from the mental budget of somebody who searched for the cost of an assessment and found $250.

Per-person prices swing by an order of magnitude, and the reason is the debrief. A $250 standalone report and a $1,650 package are not the same product with different markup. The second one has a certified coach’s ninety minutes inside it. Hogan’s model assumes interpretation is part of the purchase, which is exactly why the reports are not sold like software licences.

The people who publish are resellers, not Hogan. Coach Pathway Academy is a Texas coaching practice, a subsidiary of Topsarge Business Solutions. FLIP’D Coaching is run by X60 Media, LLC. Performance Programs is a distributor. None of their prices is Hogan’s rate card, and none of them binds what a distributor quotes you at volume.

Every other number in circulation

The figures above are the ones with a seller’s name attached. These are the ones filling the gap, and they hold much less weight.

Two of those deserve a sentence each.

The Paperbell bundles are the most interesting near-miss on this page. Paperbell is a coaching software company, and its article states $3,050 for the base certification and $1,850 for each advanced workshop, which match Hogan’s own store exactly. It then adds $4,250 for the base plus one advanced and $5,450 for the base plus both, described as saving $650 and $1,300. That arithmetic checks out against the individual prices. What we could not do is find those bundles offered anywhere on Hogan’s store, which listed the three workshops separately and priced. So: the checkable half of that article is correct, and the discount is a claim we cannot confirm. If you want the bundle, ask for it by name and get the figure in writing.

The practicetestgeeks ranges are the ones you are most likely to have already seen, because that page ranks for this search. It is worth knowing who is telling you. The site sells practice tests to candidates preparing to sit a Hogan, which means it has no commercial relationship with the purchase it is pricing and nothing to check its figures against. Its numbers are not wild, and the low end of its report range brackets the $250 that Coach Pathway Academy genuinely publishes. But a range with no source is not a price, and walking into a quote call anchored on it means being anchored on nothing.

The same shortlist, priced by route

One role, twelve candidates assessed, one hire. Using only prices published by a named seller on 11 August 2026.

That last row is not a gotcha, it is the point. Hogan’s flagship package is priced for a purchase you make once for a person you have already decided matters. Run it across a shortlist and the arithmetic stops making sense, because the product was never built for a shortlist.

The pattern is the one that shows up across pre-employment testing generally: the per-report unit price is not the bill. A per-person price is charged per person assessed, not per person hired, and the twelfth candidate costs exactly what the first one did. Twelve people through a $250 report to fill one seat is $3,000 for one hire, and eleven of those reports are for people who will not work for you.

Where Hogan genuinely earns it

None of the above makes Hogan a bad purchase, and it would be dishonest to write the page as if it did.

Hogan is one of a small number of publishers with decades of normative data, published validity work and a real technical manual behind the instruments. The HDS in particular covers something most of the category does not touch: how somebody behaves under strain, which is the failure mode that actually ends senior careers. The certification requirement, which reads as a cost, is also the mechanism that stops a manager reading a personality profile as a verdict.

If you are choosing between two internal candidates for a director role, or building a succession slate, or coaching an executive whose team keeps turning over, that is what the $1,650 package with a certified debrief is for, and it is priced like the consulting engagement it is.

What it is not built for is screening a stack of applicants for a role with a clear task in it. Both the price and the interpretation requirement say so.

The rule that limits what a trait score can carry

One paragraph, because it applies to Hogan exactly as it applies to every other instrument in this category.

Section 1607.14(C)(1) of the EEOC’s Uniform Guidelines rules out content validity as support for a selection procedure that measures traits or constructs. A practical test can rest on content validity, because it visibly samples the work. A personality instrument cannot, whatever its pedigree, so if a Hogan-based screen produces adverse impact, what you need is criterion-related evidence gathered on roles and people like yours. Hogan’s own validity research is a strong starting point and is not a substitute for that local work.

The full treatment, including the ADA line and New York City Local Law 144, is on our personality test for hiring page, and our own position on all of it is on compliance.

Five questions worth asking before the quote call

Since there is no rate card, these are the things the number depends on:

1. Is the price per report or per person? A candidate taking HPI, HDS and MVPI may be one charge or three. The Pixonality list prices the single Insight report and the three-instrument series separately, so both models exist.
2. Does certification have to be bought first? Ask whether you can buy reports with a distributor’s certified coach interpreting them, or whether somebody in-house has to hold the $3,050 credential before you can order.
3. What is the debrief and is it optional? The gap between $250 and $1,650 is almost entirely a coach’s time. Establish whether you are allowed to buy the report without it.
4. What does volume actually do to the price? Every uncited source claims a volume discount and none of them documents one. Ask for the breakpoints in writing.
5. Do the reports expire, and who owns them? One US reseller states plainly that results go only to the person who took the assessment. If you are buying for selection, confirm in advance who is permitted to read the report.

Where we fit, and where we do not

We are not on the table above, and putting ourselves there would be the move this page spends its length checking other people for.

What is worth saying plainly is the shape we chose and what it costs. SharpAssessment is $3 per candidate assessed, with a minimum top-up of ten, and less on a pack: $69 for 25 candidates, $249 for 100, $499 for 250, which works out at $2 each. No seat charge, no per-job fee, no annual contract, and no certification to buy before the first candidate. The working is on the pricing page, and the twelve-candidate shortlist above costs $36 here, or $69 on a pack with thirteen candidates left over.

That number is on this page for the same reason the rest of the page exists. A page that spends its length asking where other people’s figures come from has no business being coy about its own.

It is also not a like-for-like swap, and we would rather say so than let the price comparison imply one. We sell practical work samples and job-knowledge tests, listed in the test library, where job-relatedness is visible in the task itself. We do not sell a personality instrument, and under the rule above that is a position rather than a gap. If what you need is a normed personality profile with a certified interpreter attached for a senior appointment, buy Hogan, budget for the certification or the debrief, and treat the absence of a published price as a signal about how long the buying process will take rather than a reason to walk away.

If you are comparing vendors rather than chasing one figure, pre-employment testing companies puts thirteen of them side by side on published price, Predictive Index pricing and Wonderlic test cost do this same exercise on the other two publishers who quote by headcount, and DISC assessment cost covers the cheaper end of the trait-instrument market.

This page reports published prices and business risk from primary sources on the date given, and is not legal advice. Employment law is jurisdiction-specific. Before deploying a scored personality instrument in selection, take advice from a US employment lawyer.